#11 Web Critique And Analysis

Comparison between www.redlobster.com and www.joescrabshack.com.

I felt www.redlobster.com  is a great site, very well designed and providing all the information related to the sea food and freshness. It appeals to the educated, affluent, and over 50 crowd by being informational about more than just the restaurant’s menu. Information about the seafood industry can be found and at the same time one can visit the chef’s kitchen where you can meet the chefs, read about ingredients, get good health facts, and gives tips for cooking seafood as well. The site is fairly easy to navigate which makes it more appealing to the older, not so Internet savvy customers. The primary message communicated through the site is freshness. This idea is communicated well with their chef’s kitchen portion of the site, as well as the ability to read about the seafood industry and how Red lobster is committed to serving quality seafood and promoting good health. They are capturing the customer’s information by asking them to join their fresh catch club, where the customers are entering the personal information and the demographic profile, which are the key factors for market research.

http://www.redlobster.com/kitchen/ here I can see the chef’s video. They have used javascript, videos, audio and html. I felt the unique feature of this site is meeting the chef. I like their color scheme, red is the main color for them, which is giving a great contrast to black and white. I like the fonts and the photographs also. The navigation is very simple and well defined. I like the concept of finding the nearby location first and then view the menu, as it may differ from other locations. I could not find any incompatibility problem. Viewing their web site and browsing each page was a great experience to me.

On the other hand I found Joe’s Crab Shack’s website www.joescrabshack.com  is emphasizing on price, basically low price. There is not much health related information, also they are not allowing customers to go to the kitchen or meet the chef, that way red lobster is in an advantageous position. Customers are also different , who are more budget conscious not so much concerned about health. They are also asking customers to join their club and providing options for other social medias like facebook and twitter. But to me their homepage is not that appealing. Also they do not have the “meet the chef” option.  My suggestion for improving this web page is introducing a great home page, which will at a glance give an overall idea of this restaurant.

I think  redlobster’s web page is marketing itself quite nicely.